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Category Archives: Uncategorized
End of a hiatus and recycling of a guest blog post
Dear readers, I apologize for the longer-than-expected holiday hiatus. Time slipped away from me between my blessing of an internship, taking five courses, managing my senior cap stones, job searching, and preparing for graduation (ah!). So – as I’m sure … Continue reading
Posted in Uncategorized
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Post #13 and final project — How marketers can get you through retail stores’ doors and earn your business during the holidays
Will marketers and retail stores land on Santa’s naughty or nice list this year?
Posted in Integrated Marketing Communication, Strategic Communication, Tips & Advice, Uncategorized
Tagged Adobe Digital Index, Advertising and Marketing, AJF-PRSSA, Black Friday, Black Friday sales, brand, Christmas, Cory Williams, Cyber Monday, Cyber sales, Cyber Week, digital marketing, discounts, GameStop, holiday discounts, holiday sales, Holiday season, holiday shopping, holiday-shopping season, holidays, Jon Pepper, Lucky Brand, Macy's, Marketers, PRSSA, retail stores, Rowan University, sales, Santa, ShopperTrak, Target, Thanksgiving, traditional marketing, Wall Street Journal, weak forecast for holiday sales
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Post #12 — Blue PRints to success: Using Storify to help describe PR
Since it’s nearing the end of this semester and my last two posts helped explain public relations (PR), I went a step further by using Storify to help drive home the description of PR.
Post #11 — What exactly do PR professionals do?
Going off my last post about things only public relations (PR) people would understand and how it’s one of the most misunderstood careers by family members or friends, explaining what exactly PR professionals do is also difficult. But why is … Continue reading
Posted in Career Search, Integrated Marketing Communication, PRSSA, Strategic Communication, Tips & Advice, Uncategorized
Tagged a brand's story, advertising, Advertising and Marketing, Bertucci, Braithwaite Communications, Business, clients, crisis communication, earned media, finance, fix images, Glassboro, Joe DiGregorio, journalists, KPMG, market products, media impressions, Nate Harris, NJ, PA, Philadelphia, PR, Public relations, Samantha Jones, Sex & The City, Steve Heck, the media, unearned media, unpaid media, what PR professionals do
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Blue PRints 