Category Archives: Integrated Marketing Communication

Post # 14 — Greatest hits and holiday hiatus

Dear readers, Professors are checking their grade books and checking them twice. They’re going to find out which students’ grades suffice. Yup, it’s that time a year again — not only is the holiday season upon us, but also it’s … Continue reading

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Post #13 and final project — How marketers can get you through retail stores’ doors and earn your business during the holidays

Will marketers and retail stores land on Santa’s naughty or nice list this year?

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Post #11 — What exactly do PR professionals do?

Going off my last post about things only public relations (PR) people would understand and how it’s one of the most misunderstood careers by family members or friends, explaining what exactly PR professionals do is also difficult. But why is … Continue reading

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Post #8 — Social Marketing Specialist Isaac Katz’s view of social strategy and his tips for success

(Isaac Katz, a Rowan University graduate and Social Marketing Specialist at a Fortune 500 food company/Permission for use granted by Isaac Katz) Name: Isaac Katz, aka the “Social Strategist Ninja” Hometown: Cherry Hill, N.J. College attended: Rowan University Major studied: … Continue reading

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Post #9 — Live blog of Brian Solis’ presentation about the future of business during the #PRSAICON general session

Around 12:30 p.m., I will live blog during Brian Solis‘ presentation about the future of business at one of the general sessions of the Public Relations Society of America’s International Conference (#PRSAICON). #PRSAICON allows and encourages the Public Relations Students Society of … Continue reading

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Post #1 — Blogging about my passions: PRSSA and strategic communication

Dear blogosphere and other readers who stumble upon my site, My name is Corinthea Harris. I’m a senior at Rowan University — located in Glassboro, N.J. (25 minutes outside of Philadelphia, P.A.) — with a double major in public relations … Continue reading

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