Around 12:30 p.m., I will live blog during Brian Solis‘ presentation about the future of business at one of the general sessions of the Public Relations Society of America’s International Conference (#PRSAICON). #PRSAICON allows and encourages the Public Relations Students Society of America’s National Conference (#PRSSANC) goers to attend.
Solis is a principal at Altimeter Group. As a digital analyst and futurist, he studies and influences the effects of emerging technology on businesses and marketing efforts. Solis’ new book, “What’s the Future of Business (WTF),” explores the emergence of connected consumerism and how business-customer relationships develop. His previous book, “The End of Business as Usual,” examines Generation-C — a new generation of consumers — and how businesses must adapt to reach them.